The contest was developed as a preliminary activation to the Village’s 3rd Annual Art Fair produced by Share Media Agency. When Share Media Agency was granted with the task to revamp the annual art fair of El Portal, the question was how to engage the community and drum up attention of the renewed annual event.
The innovative solution was a new logo contest that welcomed countywide community members to submit a logo creation of their own for a chance to have that design replace that of the Village’s previous logo, which has been in place for over a decade of time.
The innovative solution not only satisfied the goal of community engagement but it also produced awareness of the renewed annual art fair by capturing attention from multiple sources: community members, media outlets and neighboring public officials.
Share Media Agency was able to harness the attention garnered by the contest to build anticipation for the annual art fair by conducting the winning logo reveal during the grand opening night of the annual art fair event.
The outcome was more than 30 submissions over a month time, pre- and post media coverage with a tie in to the annual art fair itself and over 500 guests, which included media outlets, that attended the Grand Opening Night Unveiling Reception of El Portal’s 3rd Annual Art (#ElPortalArtFair).
And The Winner Is?
Other than having her logo represent the Village of El Portal, a high honor in itself, The contest winner Sarah “KC” Holmes will also receive a Key to the Village with her/the Village’s new logo branded onto the key, which will be presented to her at an official Village Council meeting.
“The colors were inspired because the Tequesta Indians used a lot of white for their beads and pottery,” Holmes was quoted saying in a Miami Herald article (By Rodolfo Roman) about the contest. “I used those colors. I used colors blue and green for the neighboring cities. The peacock was added with an Art Deco-inspired fence. I had the gates opened to have a welcoming feeling. The peacock represents a bird sanctuary. The palm and oak tree represent that everything needs to be preserved.”